There are countless lifestyle brands on the market today, so you’ll need the right elements to stand out as a memorable one.
LIFESTYLE BRANDS HAVE become popular with celebrities, influencers and entrepreneurs alike, with platforms like Instagram or Facebook serving as their ideal place for sharing small snippets of their lives. Whether they’re centered around everyday life or an aspirational dream, these lifestyles form the basis for marketing a business’s products or services.
But to make a lifestyle brand work, entrepreneurs need to develop a strategy with all the right components in place. To that end, 12 Rolling Stone Culture Council members share the ingredients entrepreneurs will need to craft a true lifestyle brand that will help them connect with their ideal audience.
Authenticity
When building a lifestyle brand, entrepreneurs need to be authentic because only by marching to the beat of your own drum and staying true to who you are and what your values are can you create something that is real and that will resonate with others. What makes you “you” is so powerful and so important. Don’t look at anyone else. We all have our own path and story, and bringing yours to the table is key to making it work and being a success. – Justine Murphy, mymuybueno
Credibility
A lifestyle brand needs to be an extension of your own values and beliefs. You need to live the lifestyle to be successful at selling it. Said differently, you need to be your brand, and your story needs to be credible. People will know immediately if you’re faking it! – Brad Canario, Auxly
A Sense of Necessity
A lifestyle brand means you’re literally part and parcel of someone’s everyday life where they use your products consistently and repeatedly until they become an essential necessity. The brand would have to think of the “stickiness” of their products so there’s a constant consuming factor, and make sure there are features and elements to draw the user to use the brand frequently. – Royston G King, Royston G King Group & Companies
A People-First Mindset
A lifestyle brand is about taking something with a meaningful purpose and creating something else that will impact the world for the greater good and improve the lives of many. Entrepreneurs on a journey to build an authentic lifestyle brand should take their passion and what they genuinely believe in and transform it into reality. No profit in mind; just community. Without this people-first mindset, it will fall short. – Mike Weinberger, Unity Rd.
A Solution to a Pain Point
To build a lifestyle brand, entrepreneurs need an understanding of their target audience — encompassing exactly what that target really wants and needs — coupled with an idea that solves something that’s currently a real pain point for them. – Cate Rubenstein
A Narrative
If an entrepreneur is interested in building a true lifestyle brand, one of the most important and integral aspects is the story. This narrative should be told in a way that will resonate with target audiences, be it through storytelling, through visuals or through yourself. – Kristin Marquet, Marquet Media, LLC
High-Quality Content
To build a meaningful and compelling lifestyle brand, you need to focus on the content you are putting out. Making an investment in high-quality digital content is necessary to build a lifestyle brand online. Doing this will make things more professional and allow people to take your brand seriously. – Christian Anderson (Trust’N), Lost Boy Entertainment LLC
