As the virtual world continues to grow and expand its influence, fashion has been quick to jump on the bandwagon. The past year alone has seen the launch of the first-ever Metaverse Fashion Week, the rise of virtual influencers and designers, endless talk of NFTs, as well as the likes of Burberry, Gucci and Stella McCartney releasing limited-edition virtual collections on Roblox.
It only makes sense, after all, that a luxury brand lover would want their impressive IRL wardrobe to be reflected on their avatar… So it’s little surprise that the latest high-end brand to throw its hat in the virtual fashion ring is the ever-innovative Givenchy, with an exciting new collection that blends real-life and Web3 products for the first time.
